ALMORA

We help hotels, wineries and cultural centers make more revenue by turning underused spaces into great experiences


We create concepts with impact

We transform quiet corners of your location & space into unforgettable guest experiences that increase sales, bookings and revenue.

Strengthen your
main offer

Every concept we create is built to strengthen and enhance your core business. Increase your bookings, sales, visibility and recurring customers

Grow your overall
revenue

Our concepts add additional revenue to your existing business, maximizing your space's potential without disrupting your day-to-day operations

Standing out against
competitors

We turn your space into a unique story, helping you stand out from the competition and become the number one choice for potential guests and clients


Who we work with

We understand how to create impactful concepts for your venue. We bring your space to life through chef’s table dinners, innovative wine experiences, seasonal pop-ups, and unique events your guests won’t forget.

Boutique Hotels

Guests expect more than a nice room. You compete with other hotels, Airbnbs, and new travel trends. The team is busy, and there’s no time or clarity to create something new & special. F&B results are weak, your brand is missing a USP, and growth feels out of reach. What you accomplish with us:

  • Attract more guests and increase direct bookings

  • Increase average spend per room & guest

  • Stand out with a clear concept that drives word-of-mouth & returning guests.

  • Involve local audience to increase sales, especially in the off-season

Family Owned Wineries

The wine market is full. Distributors have limits, and existing enotourism activities are all the same and have no differentiation. With so many producers out there, it’s becoming harder to, attract the right visitors and grow a loyal customer base. What you accomplish with us:

  • Turn your winery into a destination, beyond the standard enotourism.

  • Establish new profitable revenue streams

  • Strengthen your brand and positioning on the market

  • Increase overall popularity & demand for the wines and increase overall sales

We Meet You Where You Are

Whether you're just beginning or ready to evolve, we support projects at every stage:

  1. Starting Fresh: You have an idea—or a space under construction—and want to get it right from the ground up.

  2. Refining what exists: Your operation is up and running, but you're seeking clarity: stronger communication, a more cohesive experience, or untapped potential.

  3. Ready to Evolve: You’ve built something solid, and now it’s time for a new chapter—growth, transformation, or fresh revenue streams.


Our Proven 3 step process

In just three steps, we transform your space into a profitable revenue stream. Using proven frameworks and tested methods, we ensure your project’s success from start to finish.

Discover

We dive deep into your space, audience, and offerings to reveal untapped potential.

  • Understand your target groups and their needs

  • Align with your business goals, vision, and existing resources

  • Analyze competitors and current market concepts

Creation

We create a unique concept and roadmap that fits your brand, team, and objectives.

  • Develop a unique experience concept (formats, storytelling, pricing, scheduling)

  • Build a revenue model to ensure profitability

  • Plan strategic partnerships with producers, chefs, agencies, and more

Execute

We help you bring it to life—training your team, producing key moments, and measuring results.

  • Setup SOPs & Implement Tools to increase efficiency & quality

  • Manage launch, including staff training, planning, and execution

  • Set up and optimize P&L, controlling costs for sustainable growth

Two Worlds. One Vision. Infinite Possibilities for Your Space.

We’re Marcel and Matías—one German, one Peruvian—who crossed paths in Barcelona, brought together by a deep love for gastronomy, culture, and projects with soul.We both grew up in families where hospitality wasn’t just business—it was identity. From an early age, we learned that behind every dish, every bottle, and every gathering, there are stories, people, and the simple but powerful desire to connect.Today, we channel that heritage into creating curated, revenue-generating experiences for boutique hotels, restaurants, cultural venues, and spaces with potential waiting to be unlocked.

Why work with us

We are a consultancy created by and for people who understand that in hospitality, it’s not enough to do things well. You have to do them with purpose.

Turn underused and unused spaces into profit

We transform patios, lounges, terraces, and quiet corners into curated, income-generating
experiences.

Create emotionally engaging guest experiences

We design immersive moments—cinema nights, workshops, tastings, live sets—that deepen guest connection and make your space memorable.

Boost guest spend and
brand visibility

By elevating guest interaction and offering premium, high-perceived-value experiences, we increase revenue per guest while strengthening your brand’s identity.

Want to discover the hidden value in your space?

Book a free discovery call to explore how can we transform your hospitality concept

©ALMORA Consulting. All rights reserved.

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Want to discover the hidden value in your space?

Book a free discovery call to explore how can we transform your hospitality concept